Published On: Thu, Aug 15th, 2019

Police shut down Amazon’s attempt to promote Marvelous Mrs. Maisel by selling 30-cent gas


Amazon’s latest marketing campaign for the Prime Video series The Marvelous Mrs. Maisel has not gone as planned, with the Santa Monica Police forced to shut down a 30-cents-per-gallon promotion for gas due to traffic delays caused by eager customers, according to ABC 7 reporter John Gregory.

The absurdly cheap gas promotion was part of “Maisel Day,” a marketing campaign from Amazon as part of its attempt to highlight the show (and its 20 Emmy nominations) ahead of the awards ceremony next month. The online retailer partnered with local Santa Monica businesses to roll back prices on things like gasoline, hotel rooms, movie tickets, milkshakes, and more to what they would have cost in 1959, when the show is set — hence, the ultra-cheap gas.

Unfortunately, it seems that the allure of filling up a tank at 30 cents a gallon was just too much for the motorists of Santa Monica — police have issued traffic warnings recommending locals avoid the area, and apparently have shut down the promotion entirely due to the disruption it caused. Presumably, a few of the other LA-based promotions for Maisel Day, like 30-cent hot dogs at iconic Hollywood stand Pink’s and 51-cent movie tickets at the Bay Theatre, didn’t force law enforcement to intervene.

It’s not the first time Amazon has offered 1950s-era pricing to promote the show, either. The company teamed up with the Carnegie Deli to offer discounted sandwiches in New York ahead of the season 2 premiere last winter. But that promotion went far smoother — presumably because people crowding a deli isn’t as disruptive as shutting down an entire intersection full of cars.





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