Published On: Wed, Dec 18th, 2019

JOJO BRADLEY INTERIORS: Designer turns homes into castles with made-in-Britain creations | City & Business | Finance

The spirits of craft, vintage and sustainability that flow strongly through the small company in Stretton, Cheshire, helped it first to stand out from the crowd and now expand with its home-based showrooms and workshops. Tailored services, primarily for residential clients, cover full-scale decoration schemes that include the sourcing of classic accessories and antiques as well as curtains, blinds, soft furnishings, flooring, tiling and joinery. “People are more open to possibilities for their home these days, especially as their needs change,” explains Bradley.

“We are seeing more people who choose to upgrade rather than move and want their homes to be their castles.

“From scatter cushions and a piece of carved furniture to a headboard, everything we produce is unique and the majority comes from in-house which is pretty rare. That carries through to the designs and renovations. No treatment is ever duplicated.

“We combine customers’ tastes with the looks they have been searching for, unveiling the potential. Keeping on top of trends is important, but so too is ensuring they are sympathetic to the person’s home.” 

It all began six years ago for Bradley as a hobby making curtains. Then with support from her husband Mark she invested £1,000 in a sewing machine and tools for bespoke upholstery. Now Jojo Bradley Interiors expects to turnover £500,000 this year after growing 50 percent annually.

Clients mainly live within a two-hour drive but online has broadened access. “We could not live without digital design software, Instagram, Pinterest and What’s App,” says Bradley.

But the human is just as vital and a staff team of seven is supported by tens more artisans locally. 

After converting an almost derelict Georgian property for her family, four months ago she took her biggest step commercially turning out-buildings there into the new showroom and centre for the business.

The investment has made the company 25 percent more productive, given it a professional shop window, making a place she says “where people can pop in, see us work, look at stock samples and come to us however big or small their requirement.”

It’s master bedrooms that pose the biggest challenge, she has found. “Because they involve two opinions usually, they often require the most changes,” she explains. 

Christmas pop-ups with many handmade decorations have also become a successful marketing tool. 

But one cloud however amid the carefully curated cool classics and English country house elegance does cast a shadow. 

Skilled crafts professionals are in short supply. “Upholstery particularly has become a dying art,” she laments. “Our upholsterer used to work in the luxury cars trade and is very precious but we need more.

“Our core values are about being British made and sustainability through the materials we use and the furniture we re-create. But we can only achieve this if we have the skilled people too.”

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