Published On: Mon, Sep 2nd, 2019

Brexit news: Michael Gove’s £140M public information campaign revealed | UK | News


The Chancellor of the Duchy of Lancaster stated that the “Get Ready for Brexit” campaign will give “everyone” from business owners to hauliers and EU citizens, “the facts they need” to prepare for the UK’s departure from the EU on October 31, according to The Sunday Telegraph. The campaign will reportedly include television and radio adverts.

Billboards will also be put up around the country from Sunday.

One of the campaign’s first posters was published by The Telegraph which reads “Get ready for Brexit” with a link to gov.uk.

The Government will also post a “step-by-step” tool on gov.uk which will allow users to “identify quickly what we may need to do to get ready.”

A Government source said of the campaign: “This is the largest single communications campaign ever undertaken by the UK Government.

“The advertising will be impossible to miss.”

Research has revealed that 42 percent of small and medium-sized businesses do not know how to prepare for Brexit.

Just 31 percent of the public have looked into how to prepare for the UK’s departure from the EU.

The source continued: “The campaign aims to tackle these issues head on by targeting broad audiences such as UK citizens intending to travel to Europe, the food and drink industry, and all exporters to the EU.”

READ MORE: David Davis invokes Churchill in fierce fiery defence of Boris

Boris Johnson has recently ramped up the country’s no deal preparations since he won the Tory leadership election in July.

He has promised that the country will leave the European Union, with or without a deal, by October 31.

Ministers have reportedly ordered mugs and t-shirts with the campaign slogan written on them.

Mr Gove will update MPs on Tuesday regarding the state of the country’s no deal Brexit preparations.

During the Tory leadership contest, Mr Johnson discussed how he will reassure the public on Brexit preparations.

Mr Johnson said: “What we will do, is we will encourage people in a very positive way.

“From the get-go, we start saying, ‘Look, what do you need, what help do you need, what reassurances do you need?

“And we make sure that everybody understands all the risks and eventualities, and it’s by doing that . . . in a really wholehearted and systematic and confident way, that you, of course, minimise any disruption that might take place in the unlikely eventuality of you having to come out on WTO terms.”

Mr Johnson’s chief adviser Dominic Cummings has also been involved in the planning for the advertising campaign.

One minister said: “Dominic Cummings is bringing a sub-machine gun to a knife fight.

“He knows exactly what he’s doing with the timing of this.”



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